You can be a savvy investor without living and breathing the stock market thanks to a brilliant concept called thematic investing. This might sound overly simplistic but all it takes is an understanding of the world around you – how it’s changing, where it’s going and who is leading the way. (Reading time 5:55 mins)

The following information does not take into account your personal objectives, financial situation or needs. You should consider if the relevant investment is appropriate having regard to your own objectives, financial situation and needs.


But what does it really mean to invest in where the world is heading? A rapidly evolving world is what has given rise to thematic investing, so let’s start there.

What is thematic investing?

Thematic investing is simply about identifying and investing in trends set to change the way we live now and in the future. Trends that are likely to shape our world and economy by shaking up traditional industries.

Some trends come and go (acid wash jeans, piano keyboard ties) but the world’s megatrends – whether they’re economic, political, technological, environmental or social – are here to stay for years to come.

Although these advancements occur more frequently than ever and involve a multitude of players, once you discover the underlying theme/trend uniting them, it narrows your focus to a few key megatrends being driven by a small cluster of companies.

A quote referenced by Steve Jobs sums up the logic behind thematic investing, and also reveals why Apple continues to be one of the major drivers of thriving global trends:

“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” – Wayne Gretzky

In other words, a good investor will invest in the future, not the past.

Is thematic investing still in its infancy?

Experienced investors have been successfully investing around a theme or trend for years. However, the ability for everyone to easily invest in trends is a more novel concept.

We realised this after years of practicing thematic investing in our own careers; it’s what led us to form AtlasTrend and make the entire process more accessible, purpose-driven and straightforward.

Our managed funds (we call them Trends to pay homage to thematic investing) are built around transformational, long-term world trends you don’t need a finance degree to invest in.

You shouldn’t have to rack your brain trying to make sense of financial jargon, which is why we explain the Trends without the usual fluff and leave it up to you to decide whether they align with your values and beliefs.

If you’re interested in getting more insights into these Trends and all the companies within them, sign up to get member access.

It’s free for 7 days so you can access all portfolios (Trends) and browse the member-exclusive tips, insights & strategies. Cancel anytime if thematic investing isn’t your thing, or stick around to learn more about it.


It can’t be that simple, right?

We get how this might be sounding a little too good to be true: identify a trend, invest in the biggest companies creating the trend, wait for the returns to roll in.

If it was so simple, everyone would be doing it. Well, that’s precisely what we hope will happen eventually – sooner rather than later.

There’s one striking example that reveals the simplicity of thematic investing while illustrating why anyone could capitalise on world trends. It comes from a Bloomberg report sent to claiming:

“Just 14 stocks have created 20% of all stock market gains in dollars since 1924.”

The 14 companies providing 20% of the stock market wealth generated in close to a century have one thing in common – they were all leading a critical global trend.

Who led the pack then and now?

Amazon, Apple, and IBM all made the list as they were ahead of the pack then just as they are now as booming tech stocks.

A few of the companies listed used to influence trends, but lagged behind in the last decade due to outdated business models or slow technology adoption.

Recognising when companies are no longer dominating certain trends isn’t as complex as you might think, as you’ll be able to predict when a trend is being phased out or a new one is on the horizon provided you’re keeping yourself informed.

We’ve spotted a few megatrends ourselves that we believe will be just as relevant now as they will be in the future, all while providing the basis for long-term investment returns.


Online Shopping

You know when one industry is worth more than an entire country’s economy, it’s a trend worth looking into.

The online shopping industry is worth US$1.9 trillion globally (now larger than Australia’s entire economy) and continues to grow rapidly.

Despite being such a large, fast-growing trend, there are likely decades more growing to do as the percentage of sales conducted online vs. offline remains comparatively low. Therefore, companies like Alibaba or Amazon have barely scratched the surface in terms of market share.

Shopping online in some form is ingrained in our everyday lives, and it’s set to become even more prominent with global e-commerce sales projected to reach US$2.4 trillion by next year.

Big Data

Data is pretty ubiquitous – it’s everywhere around us and we often produce and consume data without even being aware of it. These seemingly small data acts create enormous volumes of data commonly referred to as big data.

“Big data is the use of computing power to analyse large amounts of data in order to reveal patterns and trends in people’s lives.”

Companies that harness the power of big data to make sense of it and thus provide customers with better products, services and experiences are worthy of some investment attention.

What makes big data a megatrend is not only the fact it’s growing at an exponential rate but also because it’s a theme across many industries – whether it’s a retailer like Amazon or a search engine giant like Google.

Splurging Baby Boomers

There’s plenty to be said about a megatrend that taps into the economic potential of ageing.

It’s a trillion-dollar trend all about baby boomers (people born between 1946-64), the vast share of wealth they hold and what they going to spend it on.

Any company tailoring their products and services to the wants and needs of this cohort are helping drive this trend further.

Car manufacturers like Daimler (maker of Mercedes-Benz) and cruise ship companies are perfect examples of trend leaders catering to the evolving needs of an ageing population.

Can these Trends generate returns?

Now you’re across some of the trends we’ve handpicked and invested in, you’re probably wondering if they’ve made any money.

While we’re in it for the long haul and invest with a multi-year mindset, we’re pleased to report our funds built around the megatrends outlined above have generated positive returns in just 12 months.


AtlasTrend managed fund performance October 2017

Performance gross of fees. Investment returns are not guaranteed. Past performance is not an indicator of future performance.


You can check out how performance varies across different periods here, or start familiarising yourself with the trends and the companies behind them by signing up for free.

There’s plenty more to unpack when it comes to thematic investing, so we’ll be devoting another blog to how you can capitalise on world trends and our top tips for anyone considering investing in them. Keep an eye out for it and let us know if you have any burning investing questions in the meantime.


For more about the types of managed funds AtlasTrend provides, click hereSign up for full details on what the Trends invest in, and access actionable investing insights. 

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About Jade Ong

Jade Ong is a Co-Founder of AtlasTrend, an investment platform that makes it easy for anyone to learn and invest in trends impacting our world. Jade has over 17 years experience in financial markets including roles at Macquarie and IAG Asset Management.