When the average Australian thinks about ‘big data’ they probably think of Facebook displaying ads in their newsfeed… So, what’s the big deal and what is big data exactly? (1:55 min read)

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When the average Australian thinks about ‘big data’ they probably think of Facebook displaying ads in their newsfeed…

Or eerily accurate advertisements that seem to follow them around the internet.

But this is just a small portion of what big data does and is.

And it’s not even the most interesting part.

Because big data represents a tremendous investing opportunity for those few investors in the know. And it’s been one of the key focuses for AtlasTrend as we continue to deliver investment returns for our clients.

So, what’s the big deal and what is big data exactly?

Let’s take a look…

Big data refers to a large and ever expanding collection of consumer and technical data across the globe. Marketers and businesses have always had data. Whether it was through surveys, customers feedback, or what-not, they used this data to make better business decisions and increase their customers’ life-time value.

But since the advent of the internet, the collection of this data has been increasing at an exponential rate. And according to IBM over 2.5 quintillion bytes of data are created EVERY DAY.

That’s a number so large that it’s hard to wrap your head around it. But suffice to say that this big data represents a huge opportunity for innovative businesses worldwide.

Broadly speaking, here are two investing opportunities when it comes to big data.

You can invest in companies that use big data to serve their customers better, like retailers, financial service businesses, and even medical companies who are using big data to solve complex diseases faster than ever before.

You can invest in businesses that provide services to store, transmit and analyse big data.

With 2.5 quintillion bytes of data created everyday, these companies have their hands full.

Interested in learning more about big data? We’ve put together an article explaining exactly how big data was used by one clever tech company to save millions of lives.

 

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