I’m going to admit it upfront. I’ve made some investment blunders over the years.

Before we get into the details, please allow me to quickly introduce myself. I’m Kent Kwan, one of the co-founders of AtlasTrend and I have over 15 years of professional experience in the global investment markets.  As an occupation, I’ve invested over a billion dollars in several hundred listed companies from your run of the mill banks & miners (yes, a bit boring) through to fast growth tech companies and even handbag makers (it was Mulberry, they make great handbags).

The following information does not take into account your personal objectives, financial situation or needs. You should consider if the relevant investment is appropriate having regard to your own objectives, financial situation and needs.


Through this time, the funds I’ve managed have delivered strong multi-year performance but of course I’ve also made some and seen others make silly investment errors along the way. The mistakes I’ve learnt the most from have nothing to do with making a calculation error or selecting the wrong company to invest in.

They were all about the wrong investing mindset which I quickly learnt to change. Can you relate to any of the following?

1. Don’t get too emotional about losses

I’ve always been a bit risk adverse. To this day, I’ve never sat at a gaming table at the casino and made a bet. It’s just not me because I know the pain of losing money would outweigh the joy from making money.

What might be a good mindset at the casino (not gambling) is unfortunately a very poor mindset for investing. In my younger days, I’d have nearly all my investments in cash deposits. Little risk of loss (though there is still risk) but of course with little return.

This was not a good investment approach because over any meaningful stretch of time all other major investment classes (e.g. shares, property, bonds) have delivered much better investment returns than cash in the bank. The ASX produced a report on this in 2016 which you can access here.

Of course, this doesn’t mean you should put all your spare cash in the highest risk investment. However, you shouldn’t let fear of potential investment losses stop you from properly embracing investing in a well-diversified way.

Mindset Tip #1: Don’t let the potential emotional pain of investment losses cost you the opportunity for good long term returns.

2. Don’t invest for the short term

Warren Buffett (the world’s second wealthiest person) is recognised as one of the world’s most successful if not the most successful investor in the past 50 years.  Here is what happened to the share price of Berkshire Hathaway (the investment company he runs) in the year 2008 and afterwards.


Berkshire Hathaway share price


2008 was an extraordinarily bad year for many investors with the global financial system near collapse. Even Warren Buffett couldn’t prevent Berkshire Hathaway shareholders from losing 32% of the value of their shares. It would have been tempting for those shareholders to throw in the towel, sell everything and swear they would never invest in the share market again.

Unfortunately, any Berkshire Hathaway shareholder who sold their shares at the end of 2008 and put their money in cash instead would have missed out on the subsequent +171% returns.

Mindset Tip #2: Never invest with a short term (less than 3 years) mindset. No one (not even Warren Buffett) can guarantee an investment gain every day, month or even year but investing with a multi-year approach means you’ll be more likely to reap the rewards of positive investment returns.

3. Don’t try to “overtime” the markets

Have you ever tried to pick the bottom or top of the share market when investing? For example, in a strong market there is always the temptation to completely hold back from investing (or even sell all your investments) until you feel like the markets are “cheap” again. However, unless you can time this with near perfection, chances are you’ll end up in a worse off position.

Financial giant JPMorgan did a study a few years ago. It showed that an investor who stayed fully invested in the US share market from 1995 to 2014 would have made a 9.8% annualised return. An investor who tried to time their investment in the market but inadvertently missed out on being invested during the 10 best days between 1995 to 2014 would have seen their returns drop to 6.1% annualised return.

Mindset Tip #3: Invest regularly (e.g. once a month or quarter) and you’ll be sure to avoid the temptation of trying to time the markets to your potential detriment.

4. Don’t make investing a chore

We all lead busy lives. Investing is one of those things that might fall to the bottom of the to do list even though it is one of the most important decisions we make.

I’ve found the best way to get engaged in investing is to make it interesting and part of your everyday life. Are there any products and services you love using in everyday life or can’t live without? Are there any new exciting things you’ve seen on your travels that you think will grow quickly?

Find out the companies that make those products and understand how they operate. Not all of them will turn out to be potential investments but you might be surprised to learn many of them are listed companies you should consider investing in. Yes, Facebook is one of them for all you social media fans.

Mindset Tip #4: Investing is not a chore, it’s a lifelong exciting journey learning what makes the world go round.

For more investing ideas like this, join AtlasTrend for free. Discover a smart and hassle-free way to invest globally in trends transforming our world.

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About Kent Kwan

Kent Kwan is a Co-Founder of AtlasTrend, an investment platform that makes it easy for anyone to learn and invest in trends impacting our world. Kent has over 17 years experience in financial markets including as Chief Investment Officer at Arowana International Limited, and roles at JP Morgan and Macquarie.