Apple is the largest company in the world by market capitalisation. It designs, develops and sells consumer electronics, computer software and online services. Find out why AtlasTrend invests in Apple.
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Apple is often on the cutting edge of technological advances, so it shouldn’t be a large surprise that the company has become enmeshed in big data extensively. Apple’s products and services are not only highly popular, but they’re already designed to capture valuable data which allows the company to gather insights and information on customers relatively easily. It is all this data that allows Apple to determine how best to approach new products and services.
One area that has received a boost from big data analytics is application design. Applications are useful software and tools that consumers download directly onto their smartphones and tablets, and those tools can collect data and information on exactly how people use them. Whereas in the past, designs were made intending to force people to use applications a certain way, now Apple can discover how consumers are using apps in their everyday lives and therefore alter future products and services to fit with the tendencies of these customers. The same idea for improving app designs can be used for producing Apple’s other popular products such as the iPhone, iPad and Macbook.
One area of particular excitement regarding the use of big data analytics is wearable technology, with Apple exploring the new territory with the release of the Apple Watch in 2015. The Apple Watch has the potential to revolutionise not only wearable devices in general but data gathering.
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